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Our Eligibility Criteria

Explore Houston University of Texas’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Sales and Sales Management

This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

Advanced International Advertising

This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

Advertising Management

This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

Internet Advertising

This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

Marketing Management

This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

Advanced Business Analytics Concepts

This advanced course explores complex business analytics concepts. It is designed for students with a solid understanding of fundamental principles who wish to deepen their knowledge in specialized areas.

Business Analytics Innovations

This course explores innovative practices and emerging trends in business analytics. It covers the latest technological advancements and how they are transforming the analytics landscape. **Sections:**

Business Analytics Leadership

This course explores innovative practices and emerging trends in business analytics. It covers the latest technological advancements and how they are transforming the analytics landscape.

Business Analytics Research Methods

This course covers research methodologies applicable to business analytics. It provides students with the tools and techniques needed to conduct rigorous research and contribute to the body of knowledge in business analytics.

Professional Practice in Business Analytics

This course provides practical knowledge and skills needed for professional practice in business analytics. It covers real-world challenges and solutions, preparing students for careers in business analytics.

Cost of Attendance

Tuition Fee Breakdown Cost
MASTERS DEGREE $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
Accessible Learning Opportunities

Infinite Horizons Await

At Houston University of Texas, we champion the convergence of affordability and opportunity. Our steadfast commitment to accessible education guarantees that high-quality learning is accessible to all. By eliminating financial obstacles, we grant students the freedom to thrive without the burden of overwhelming tuition costs, empowering them to carve out a bright and promising future.

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Business Analytics Concepts

Topics Covered in This Course:
  In Section 1 Advanced Predictive Modeling of this course you will cover these topics:
  • Ensemble Methods
  • Deep Learning Techniques
  • Time Series Analysis
  In Section 2 Advanced Optimization Techniques of this course you will cover these topics:
  • Nonlinear Optimization
  • Stochastic Optimization
  • Optimization under Uncertainty
  In Section 3 Advanced Data Mining of this course you will cover these topics:
  • Association Rule Mining
  • Clustering Techniques
  • Text and Web Mining
  In Section 4 Big Data Technologies of this course you will cover these topics:
  • Hadoop and Spark
  • NoSQL Databases
  • Real-Time Analytics
  In Section 5 Emerging Trends in Business Analytics of this course you will cover these topics:
  • Artificial Intelligence and Machine Learning
  • Blockchain in Analytics
  • Ethical and Social Implications

Business Analytics Innovations

Topics Covered in This Course:
  In Section 1 Innovation in Analytics Technology of this course you will cover these topics:
  • Emerging Technologies in Analytics
  • Impact of Digital Transformation
  • Technology Adoption in Analytics
  In Section 2 Blockchain and Analytics of this course you will cover these topics:
  • Introduction to Blockchain Technology
  • Applications in Business Analytics
  • Case Studies of Blockchain Implementation
  In Section 3 Artificial Intelligence and Machine Learning of this course you will cover these topics:
  • AI and ML in Data Analysis
  • Automation of Analytics Processes
  • Predictive Analytics
  In Section 4 Cloud Computing and Analytics of this course you will cover these topics:
  • Benefits of Cloud Analytics
  • Implementation Challenges
  • Security and Compliance Issues
  In Section 5 Future Trends in Business Analytics of this course you will cover these topics:
  • Internet of Things (IoT)
  • Big Data and Analytics
  • Sustainability and Green Analytics

Business Analytics Leadership

Topics Covered in This Course:
  In Section 1 Leadership Fundamentals of this course you will cover these topics:
  • Key Leadership Theories
  • Leadership Styles and Traits
  • Ethical Leadership
  In Section 2 Leading Analytics Teams of this course you will cover these topics:
  • Team Dynamics and Collaboration
  • Conflict Resolution
  • Motivating and Inspiring Teams
  In Section 3 Strategic Leadership in Analytics of this course you will cover these topics:
  • Vision and Mission Development
  • Strategic Planning and Execution
  • Change Management
  In Section 4 Financial Leadership Skills of this course you will cover these topics:
  • Budgeting and Financial Planning
  • Performance Management
  • Financial Decision Making
  In Section 5 Developing Future Leaders of this course you will cover these topics:
  • Mentoring and Coaching
  • Leadership Development Programs
  • Succession Planning

Business Analytics Research Methods

Topics Covered in This Course:
  In Section 1 Introduction to Business Analytics Research of this course you will cover these topics:
  • Importance of Research in Analytics
  • Types of Research Methods
  • Research Ethics
  In Section 2 Qualitative Research Methods of this course you will cover these topics:
  • Case Study Research
  • Interviews and Focus Groups
  • Content Analysis
  In Section 3 Quantitative Research Methods of this course you will cover these topics:
  • Survey Design and Administration
  • Statistical Analysis
  • Data Interpretation
  In Section 4 Mixed Methods Research of this course you will cover these topics:
  • Combining Qualitative and Quantitative Approaches
  • Triangulation Techniques
  • Integrative Data Analysis
  In Section 5 Writing and Presenting Research of this course you will cover these topics:
  • Academic Writing Skills
  • Preparing Research Reports
  • Presenting Research Findings

Professional Practice in Business Analytics

Topics Covered in This Course:
  In Section 1 Professional Standards and Ethics of this course you will cover these topics:
  • Analytics Standards and Regulations
  • Ethical Issues in Business Analytics
  • Professional Conduct
  In Section 2 Practical Analytics Skills of this course you will cover these topics:
  • Financial Reporting and Analysis
  • Budgeting and Forecasting
  • Tax Planning and Compliance
  In Section 3 Managing Analytics Projects of this course you will cover these topics:
  • Project Management Techniques
  • Resource Allocation
  • Performance Monitoring
  In Section 4 Case Studies in Business Analytics of this course you will cover these topics:
  • Real-World Examples
  • Lessons Learned
  • Best Practices
  In Section 5 Career Development in Business Analytics of this course you will cover these topics:
  • Job Search Strategies
  • Networking and Professional Associations
  • Continuing Education and Certifications
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Course Details

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