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Our Eligibility Criteria

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Eligibility Criteria

High school diploma, GED or equiv. International Education

Credit Hours

18 Hours

Course Duration

2 Months (Self-Paced) Program

Courses Offered

3

Marketing Research

Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, sales and product design, advertising and development.

Marketing and High Technology Products

This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.

Introduction to Advertising Media

A major goal of the course is to give you a basic understanding of the problems involved in making media decisions and how such decisions relate to the overall advertising and marketing process.

Cost of Attendance

Tuition Fee Breakdown Cost
UNDERGRADUATE CERTIFICATE $2,340
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $2,340
Accessible Learning Opportunities

Infinite Horizons Await

At Houston University of Texas, we champion the convergence of affordability and opportunity. Our steadfast commitment to accessible education guarantees that high-quality learning is accessible to all. By eliminating financial obstacles, we grant students the freedom to thrive without the burden of overwhelming tuition costs, empowering them to carve out a bright and promising future.

Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing marketing research.
    Understanding the marketing research industry.
    Steps in the marketing research process including defining the problem and research objectives.
  In Section 2 of this course you will cover these topics:
    Research design.
    Accessing secondary data and online information databases.
    Standardized information sources. standardized information sources
  In Section 3 of this exam you will be evaluated on below listed topics:
    Deciding on your survey data collection method.
    Using measurement scales in your survey.
    Designing your questionnaire.
  In Section 4 of this course you will cover these topics:
    Determining sample size and the sampling method.
    Collecting data and summarizing what you found in your sample.
    Generalizing your sample findings to the population.
  In Section 5 of this course you will cover these topics:
    Comparing to find differences in your data.
    Determining relationships among your variables.
    Preparing and presenting the research results.

Marketing and High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Introduction to Advertising Media

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Background of todays advertising
    Roles of advertising
    The advertising spiral and brand planning
  In Section 2 of this course you will cover these topics:
    Target marketing
    The advertising agency, media services, and other services
    The advertisers marketing/advertising operation
  In Section 3 of this exam you will be evaluated on below listed topics:
    Media strategy
    Using television
    Using radio
  In Section 4 of this course you will cover these topics:
    Using newspapers
    Using magazines
    Out-of-home advertising
  In Section 5 of this course you will cover these topics:
    Internet and direct response advertising
    Sales promotion
    Research in advertising
    Creating the message
    The total concept: words and visuals
    Print production
    The television commercial
    The radio commercial
    Trademarks and packaging
    The complete campaign
    International advertising
    Economic, social, and legal effects of advertising
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Course Details

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