The course focuses on one of the elements of the marketing mix – distribution. You will get acquainted with the elements of market channel operations and management and understand relationships between channel members.

This course is about how brands are viewed, built, managed, and measured to ensure firms’ superiority and sustainability in profits. To explore such issues, this course provides relevant and up to-date theories, concepts, techniques, and models in branding.

The course “Marketing of High Technology Products” presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment.

This course takes a concise, practical, survey approach. It surveys the fundamental principles of planning and control to give you the breadth of knowledge they need without excessive depth and detail. This excellent resource is written by an established authority on supply chain management and production and inventory control.

The development of new products and services is perhaps the most significant activity within a firm. This course examines the strategies, processes and methods used by these companies, and the cutting-edge tools and techniques used for new-product development.

The main objective of this course is to give you a fundamental understanding of how to understand, build, measure, analyze and manage brands and product categories for a company. The course content has a tilt towards big businesses where the PBM role is more distinct from other roles.