Retailing is one of the largest sectors in the world economy. In this course, you will develop analytical skills related to retail operations and the retail environment by considering retail development and understanding the academic debate surrounding retail activity, with a view to putting this knowledge into practice.

This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.

The aim of this course is to provide an introduction to the basic principles of financial decision taking and the theory of finance. It will help provide you with a good understanding of the principles underlying financial theory and reasoning and the ability to apply these principles in a practical context.

Retailing is a dynamic industry, consisting of multi-sectors such as food, fashion, consumer goods, financial services and leisure, which comprise some of the largest companies in the world. This course aims to provide you with the skills and knowledge required to be a successful retail business specialist.

The primary goal of successful firms is to satisfy the customer. To achieve this goal, marketing managers must know how their customers make decisions. The framework for this course is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions.

Through this course you will develop the important skills and knowledge you need to become a key player in the retail sector. You will gain an understanding of a wide variety of functions including marketing, buying, merchandising, logistics and distribution and financial management across a number of different retail channels.